The rise of Quiet Luxury in hospitality design

Published on 26 March 2025

Quiet Luxury is an emerging trend in hospitality design that revolves around refinement, simplicity, and quality. This understated style offers luxury without excess and aligns with a broader movement toward more personal, meaningful, and sustainable forms of luxury in the hospitality industry. Guests increasingly appreciate an understated aesthetic that exudes comfort and tranquility, without overly prominent elements. In this blog post, we discuss how materials, colors, and flooring contribute to this trend.

WHAT IS QUIET LUXURY?

Quiet Luxury is all about minimalism with a sophisticated twist. Not in the sense of austerity, but in the careful coordination of elements that enhance comfort and atmosphere. The focus is not on striking, over-the-top statements, but on quality, craftsmanship, and attention to detail. In hospitality design, this translates into interiors that feel calm, inviting, and exclusive. It is about an experience that is not forced upon you, but naturally envelops you in a feeling of comfort and tranquility. A place that feels like it was created especially for you and where you can be completely yourself.

QUIET LUXURY IN HOSPITALITY DESIGN

In the hospitality industry, it's all about the experience. Quiet Luxury responds perfectly to this. Hotel rooms become oases of tranquility, with soft lighting, minimalist furniture, and high-quality textiles that invite relaxation. Technology and design are seamlessly integrated to create a total experience. Restaurants opt for understated design that focuses on the culinary experience, with comfortable chairs, elegant tables, and a carefully balanced atmosphere. Lobbies and common areas are designed to exude a sense of welcome and exclusivity without being overly dramatic. Massive open hotel lobbies are on the decline. Small, intimate seating areas and various lounge spaces offer guests space to retreat or have one-on-one conversations.

NATURAL AND HIGH-QUALITY MATERIALS

Natural, sustainable, and high-quality materials play an important role in Quiet Luxury. Attention to detail and origin are paramount. Natural woods in light, soft tones with a fine grain emphasize simplicity and craftsmanship. Subtle marble patterns, limestone, or travertine bring a sense of timelessness and elegance. Matte finishes create a modest look. Refined woven textures and fabrics such as linen, cashmere, and wool add warmth and tactility. Finally, metal accents such as brushed brass, bronze, or black steel add a refined touch of luxury.

HARMONIOUS AND UNDERSTATED USE OF COLOR

Quiet Luxury is inextricably linked to a natural and subdued color palette. Neutral shades such as sand, taupe, grey, and soft earth tones dominate the color palette. These colors are complemented by subtle accents in deeper shades such as forest green, midnight blue, or terracotta. This color palette contributes to a serene and refined ambiance in which guests immediately feel at ease.

FLOORING FOR A QUIET LUXURY INTERIOR

Flooring plays a crucial role in Quiet Luxury interiors. Wood and stone-look flooring in light, natural shades are a popular choice. High-quality brands such as Amtico and wineo offer a practical alternative to real wood and stone with their realistic designs. With a wear-resistant and maintenance-friendly surface and (optional) sound-reducing properties, they are ideal for hospitality applications. ntgrate's woven vinyl floors are also a perfect base for Quiet Luxury interiors. With their jacquard woven texture, they create a warm look and add an extra dimension to the floor surface. Exceptional acoustic performance makes these floors an incredibly quiet option for use in a hospitality environment. The ultimate mood creator and addition for warmth and comfort is, of course, carpet. Beautiful woven-look textures and silky-soft glossy qualities provide extra structure and a luxurious touch.

QUIET LUXURY: MORE THAN A TREND

Quiet Luxury is more than a trend; it is a movement toward a more conscious, understated approach to luxury in hospitality design. With a focus on high-quality materials, a serene color palette, and attention to craftsmanship, this style offers a timeless and exclusive look. Flooring plays an essential role in this, as the foundation for an interior that exudes tranquility, comfort, and elegance. Viewing luxury not only as comfort, but as a total experience, makes Quiet Luxury a lasting trend in hospitality design.

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