The crucial question is: Who are you?

Being distinctive for clients

Last week LEOXX was invited at a big firm which had ask a few people for advice. The reason, research had proven the firm was not distinctive enough from their competitors. In the investigation was taken into account what emotional needs their biggest group of clients affected. That was the goal after all: more clients.

What do you want to say with your interior?

Hinting on more clients, the question asked to the group quickly was: what does this mean for the interior of our stores? Everyone had many ideas. Colour, atmosphere, hip trends, many things were suggested. After half an hour the discussion went deeper into details. Up to the point where someone raised his hand and spoke: "I don't get it anymore." The group looked surprised. But he spoke: "The discussion now is about how do I want to tell it. While it involves around who am I and what do I do and afterwards about how am I telling this to my clients?" This way you go from quality to quantity.

What and how for professionals

Starting with 'who and what' before you start thinking about 'how', at LEOXX we notice how obvious this is for the professionals we work with, like architects, interior designers and decorators. People raising hands and asking 'who are you?' Are you looking for a professional helping you, feel free to contact. We can strengthen your story with one or more floor solutions. If it's not standard available, we make it custom-made. Printing your own floor, different sizes, new colours, empower your interior concept with our floors.
 

Take a look at our print-collection
 

Vivian Vugts is manager marketing & communication at LEOXX