Unleash your creative potential with prints

With the answer on that question Pure Digital: The Digital Print Show in Eindhoven, want to inspire the creative industry. One thing is clear: digital printing has gained momentum. As well as the options to offer a fully personalized experienced. Does the interior industry know well enough how to tickle its clients with creative ideas? Or is there still a lot of work to be done?

Faster, cheaper, BETtER?

Due to advancing technical insight it’s possible to print faster cheaper and in bigger volumes. A positive development, with the downside of printing companies and their customers to be mainly seduced by and think in terms of increase in scale (read: cheap mass production).

Something in practice for now mainly occurring in a handful of consumer applications. Printed consumer goods, like mugs and T-shirts, pass the digital counter in such high quantities, they feel more like commodities than customized products. Is this truly the revolutionary nature of digital printing?

From product-thinking to focus on service

It goes without saying that printing isn’t limited to just mugs and T-shirts. Yet, the industry would according to the Pure Digital benefit from a mentality change:

“Service providers from the printing industry should mainly be of value through the service they offer. That’s possibly by not selling products, but possibilities and ideas to clients, corresponding to the perception of the clients and their target audience.” – Pure Digital Show

Special interior becomes attraction

Especially the hospitality industry seems more and more conscious about the conceptual role prints can take. For restaurants MaMa Kelly and The Streetfood Club to flood the social media feeds on a daily base, is partly due to their special interior. The printed interior materials (amongst others furniture fabric, wallcovering and vinyl created by our custom printing label Prints van Oranje) stimulate, inspire and – more importantly – encourage a visit. Read the blog we wrote hereon before.

PRINT has a lot of creative potential

The big power of prints lies in their creative potential. As long as interior and printing professionals keep transforming their ideas into unique interior concepts on the base of customized prints, a beautiful future lies ahead.

Do not hesitate to contact us to discuss show we can create the perfect brand experience for you. A unique environment does something for your clients.

Whatever it is, we bring every idea – always custom and tailor-made - to life.