Your business premise is pure communication

WHAT’S YOUR STORY?

To tell your client's story, you need to empathize with their world. You don't only need to be familiar with their business, but also with the world they work in. What is their work environment, how does it feel there, how are they functioning? This way, we see what moves them, what breathes their culture and where opportunities are. In short, what the story are that can be told, which they might overlook themselves.

STORYTELLING with your INTERIoR

Heldergroen out of conviction only works for brand with ideals, for people contributing something meaningful to the world. We clarify their story and make it visible and sensible in a contagious way. An important principle here is 'starting inside, winning outside'. Our own story about sustainable is therefore reflected in our interior. A bright space with reused materials like desks from old phone booths and kitchen cabinets of flattened car doors.

your brand spreading like wildfire

Away from your desk you often get ideas. That's why we make sure there is a good balance between working and relaxing. At six o'clock we lift all desks into the air. A ritual with a clear sign: we are done for today. This way you can really let go and space for new inspiration is created. Literally as well, because the space is used after office hours to do yoga, meditation and inspiring events. Our interior story has travelled all over the world: CNN, der Spiegel, the Guardian and even the Chinese national TV have visited. That is the power of storytelling. Something you also do with your interior, your brand identity, your online communication. This way you are also building on your brand with your interior. Once again 'starting inside is winning inside'. Your interior is part of that.

Sander Veenendaal is founder and Creative Director of communication agency Heldergroen | for brands with ideals.